Archive for the ‘General’ Category

  • 23
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    Remember the last time you ate at a McDonald’s on a highway? Now, try and recollect this. How did you spot the McDonald’s in the first place? Let me tell you. The big ‘M’ sign standing on a big pole might have helped you. Well, that is a pylon sign…

  • 10
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    Using signs is one of the most cost-effective ways of advertising your brick-and-mortar business. But keep in mind that not all signs are created equal. In fact, using the wrong sign strategy or element can do more damage than good. One good example of this damage is creating a sign…

  • 25
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    Regardless of the business, all business is about service. The rise of the internet review has made this principle even more important in the modern-world. When a client receives bad service, they can take to the web and give a poor rating or write a scathing review of their experience…