Directional and Wayfinding Signs

Easily Recognizable and Useful

Visitors are likely to become disoriented if your site does not have adequate signage. Getting lost before entering your place of business might cause visitors to become frustrated, which can harm your business. Keep your visitors from becoming unhappy by putting up easily recognized and informative signage around the building.

The basic function of directory and wayfinding signage is to facilitate navigation. However, this does not imply that you must sacrifice your sense of style. When developing your wayfinding signs, we take your company’s visual identity into consideration while these signs both inform and appeal to your visitors.

Wayfinding signage can be split up between four different types of signage: 

What are the four types?

Informational signs display whatever information that a company wants to convey. This might include short information or company history, for example. These signs might also have directories or site maps on them.

Directional signs steer your guests on the appropriate path. Post signs, reception desks, floor signage, elevator lobbies, and loading docks may all have these guidance. They usually have arrows or other shapes that direct visitors in the right direction.

Identification signs inform visitors of their specific location within the facility. Room names and floor plans are examples of these markers.

Warning signs are mandated by law and communicate essential information. To adequately notify visitors of certain rules, directions, or limits, they must be clear and apparent. Visitors can also be kept out of a location if it is judged hazardous or otherwise inaccessible by using warning signs.

Excel Signworks can evaluate your location and decide which wayfinding signage would be most beneficial to your guests. Please contact us so that we can assist you in ensuring that your guests do not become disoriented.

Benefits of Wayfinding Signage

Directional signs are some of the most essential, yet some of the most overlooked, signage. The right signs don’t just make your space easier to navigate; they can unlock marketing opportunities and reduce risks for your business. Here’s why you need signage at your business:

  • Help people navigate your space easily and reduce effort for your staff.
  • Provide clear directions to essential facilities, such as bathrooms and elevator lobbies.
  • Ensure compliance with the Americans with Disabilities Act (ADA).
  • Personalize signs with your logo and colors to subtly brand your space.
  • Manage the flow of foot and vehicular traffic on your property effectively.
  • Comply with the Pittsburgh fire safety code by installing emergency exit signage.

All the Wayfinding Signs You Need

Outdoor Wayfinding Signs

Building signs

Guide visitors to your business with clear building signs. We design, build, and install channel letters, signboards, cabinet signs, and more.

Accessibility signs

Show the way to wheelchair-accessible paths in parking lots and at entrances with these signs. Customize them with your branding for added impact.

Traffic signs

Manage parking and traffic at your establishment with high-quality traffic signs. We install Stop signs, No Parking signs, directional arrows, and many more.

Interior Wayfinding Signs

Directory signs

Show people where they are supposed to go by installing directory signs in entrances. We can customize any type of sign, including ones with changeable listings.

Door signs

We install all types of door signs, from metal door numbers to interchangeable nameplates. Choose from a wide range of materials, including aluminum, vinyl, copper, brass, and acrylic.

Acrylic wayfinding signs

Create an upscale environment with premium acrylic signs. They offer the stunning look of glass and can be fully personalized with your designs.

ADA signs

Ensure a compliant, safe space by installing signs required by the Americans with Disabilities Act (ADA). We have room signs, elevator signs, and hazard warnings.

Installing Wayfinding Signs Couldn't Be Easier

Receive expert guidance from a knowledgeable team when you trust us for your signs. Our team handles all aspects of the project:

  • Concept
  • Design
  • Manufacturing
  • Installation
  • Maintenance


Whether you need a single sign or a complete sign package for your facility, we are the team for you.

Tips for Effective Wayfinding Signs in Pittsburg

Maximize the appeal and effectiveness of your signs with these tips:

  • Ensure signs are easy to read with concise messaging and clutter-free designs. · Improve legibility with sans serif fonts.
  • Use contrasting colors for the backgrounds and fonts.
  • Speak to a signage expert to identify the best places to install signs.
  • Reduce the risk of fines with strategically positioned ADA signs.


Get Started with Wayfinding Sign Design

Browse and customize one of the largest selections of signs when you work with us for custom wayfinding signs. Excel Signworks is the go-to sign company for businesses large and small. Whether you need directional signage for a small store or a large industrial facility, we are the team for you.

Book a free consultation to discuss your needs with an expert today.

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