Whether you are part of a franchise or have opened your own local business, having the right exterior business signage is imperative for business. Not only does it allow those who are looking for your business to find your location, it can bring in foot traffic for people that are looking for your products or services. After all, when you need something, you are most likely to shop within a reasonable distance of your home. Even further, you may not be actively looking for something but when you see a sign for a new company, you may check it out anyway.

The key to getting such traffic is to have an engaging sign that interests passersby. This can be as simple as an attractive sign or as complicated as designing a sign that explains what you have to offer. Regardless, there are design tips to keep in mind while looking for your exterior business signage.

Professional

Even if you have a niche area that is more whimsical, it is still important to look professional. After all, customers are looking to work with a company that has their interests in mind while also being to go-to spot. Having a sign that reflects how seriously you take your company will go a long way in prompting passersby to take the time to stop in.

Strong First Impression

Using signage that makes an impression is important. Using strong messages and images can help that goal. Make it as easy as possible for those passing by to recognize what your company does. If you repair computers, be sure to use images related to computers and repair. If you sell toys, there should be an indication in your imagery that you sell toys. A strong first impression doesn’t have to be a huge sign but should rather give a good representation of what you offer.

Details

It’s all in the details. Adding a message for your customers on a window or putting contact information on your door can be the detail you need to make a sale. If someone can find what they need without walking in the door, they will be more likely to use your services since they already know what they are. Our team can help achieve this goal. Contact us today to find out what we can offer your business.