LED Channel Letter Signs: 3 Reasons They’re Effective Business Signs

Channel letter signs are a popular and effective choice for businesses looking to make an impactful statement on their building exterior. Channel letter signs offer a customized look, with the ability to choose your exact brand style, font, and colors. They also come in a variety of styles, sizes, shapes, and proportions to perfectly fit your building exterior, plus LED lighting options. In this blog post, we’ll discuss three reasons why LED channel letter signs are an effective business sign.


"rainbow' brand channel letters
Led <strong>channel letter signs<strong> are ideal for businesses of all sizes

If you’re looking for an effective business sign that will stand out from the competition, then LED channel letter signs are an excellent choice. Custom channel letter signs are ideal for businesses of all sizes as they can be customized to match your exact brand style, font, and colors. This makes them not only unique and eye-catching but also helps to build brand recognition. By making sure that your custom channel letter sign is tailored specifically to your business, you can easily create a professional and appealing aesthetic.

Customizing your channel letter sign doesn’t have to be complicated, either. All you have to do is decide on the color scheme, font, and logo design you would like to use. Then you can submit your specifications to us at Excel Signworks. We will create the design and fabrication plan according to your instructions. With this customization, you can ensure that your sign will be entirely unique and will capture the attention of passersby. Moreover, customizing your channel letter sign means that it will perfectly match your business’s style and identity. This type of sign will help to reinforce the messages you want to send and give a professional look to your building exterior. So if you’re looking for an effective business sign that will capture attention, then customizing your channel letter sign is the way to go!


When it comes to effective business signs, versatility is key. Channel letter signs provide a range of options for size, shape, and proportion, making them incredibly adaptable for any business’s building exterior. Depending on the look you’re going for, channel letter signs can be designed to fit any style and give your business a more polished and professional look. 

No matter what type of building you have, custom channel letter signs can be tailored to fit any size and shape. From large monuments to small storefronts, these types of signs can help create a cohesive look that draws the eye and communicates the brand. 


LED lighting is a great choice for custom channel letter signs because it is low-maintenance and highly efficient. In addition, the bright, vivid colors of LED lighting ensure your sign will be visible during both day and night, as well as in all types of weather. When choosing lighting for your channel letter signs, there are three main options to consider: front-lit, back-lit, and combination. 

  • Front-lit channel letters have lights that shine from the front of the letters and onto the wall behind. This is the most popular option since it creates a strong contrast between the letter and the wall, making your sign stand out even more. 
  • Back-lit channel letters are just the opposite, with the light coming from the back and illuminating the letters themselves. This option is great for creating an eye-catching effect with illuminated colors that pop. 
  • Combination-lit channel letters combine both front and back lighting. This is a great choice if you want to make sure your sign is visible in any environment. It’s also a popular option if you’re looking for maximum impact and visibility. 

No matter which lighting option you choose for your channel letter signs, LED is a smart choice for low-maintenance and high-performance results. With LED lighting, you can be sure that your sign will always be visible and draw attention to your business or organization.

Custom channel letter signs are cost-effective. With a relatively low cost, you can create a high-impact sign that will last for years to come. This makes channel letter signs an attractive choice for businesses looking for an effective and affordable sign option. With their low cost and long-lasting design, channel letter signs are an excellent choice for any business looking to make an impact.



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