The on-premise sign is probably the oldest marketing method. Now we have a wide variety of marketing tools to choose from, but an on-premise sign is still incredibly effective. Its simple but engaging design still manages to get the job done and bring you, new customers, every day.
Here’s why on-premise signage will continue to be a valuable component of any business’ marketing.
- It Highlights Your Business’ Location
This was the original purpose of on-premise signage. When it was first invented, people were always more inclined to purchase from the store with the most beautiful sign. Nowadays, things are almost the same, and even if people are harder to impress, you can still benefit from a physical sign.
A sign which contains your brand name and your type of business (restaurant, car wash, etc.) will always be seen by people who are new in the city or just passing by. This approach is also effective when you are just starting with the business and you want to make a name for it.
- It Reinforces Memory
Unfortunately, customers loyalty is no longer the same as 20 years ago. There are simply too many businesses who are offering the same thing and people are always looking for the best deal. However, an on-premise sign is a great method to bring back your past customers, who used to purchase from you but they forgot about your company. When seeing your on-premise signage, they will remember your business and will decide to return.
- It Creates an Immediate Need
As humans, we are often driven by our instincts, and sometimes we tend to make irrational decisions based on an impulse. This is good for marketing. As a business owner, you have many things to win if you exploit this human behavior.
In retail, people always tend to purchase a certain product quickly if it’s on offer; in the food business, they react to a visual presentation of your products. To exploit this human characteristic, you will need to be more specific with your on-premise signage, and instead of just promoting your brand, you’ll have to present a specific offer or a certain specialty from your menu.
Design the Best On-Premise Signs Now
The best thing about on-premise signs is that you can design them however you want, as long as that design is appealing and engaging for the customer. If you want to benefit from the best signage design according to your needs and preferences, Excel Signworks is the right sign company for you! Contact us today and let’s turn your dreams into reality!