Reasons to Use Channel Letter Signs for Your Business

Channel letter signs are a very effective way to promote your business and get your name out there. The combination of the bright lights, bold colors, and attention-grabbing text grabs the eye of customers walking past your store or office windows. If you’re looking for an effective way to advertise your business, channel letter signs may be just what you need! Let’s look at some reasons why channel letter signs are so effective!

The Impact of Sign Lighting

When it comes to channel letter signs, you can choose from different forms of lighting. However, LED lights are by far one of the most popular options when it comes to outdoor channel letters. When you have an LED sign installed on your property, you can expect a number of benefits.

Long Lasting Materials are Durable

Unlike other signage materials, such as neon signs or storefront signs, channel letter signs last a very long time. Neon signs have a lifespan of 3-5 years, while metal channel letters can be used in excess of 20 years. How is that possible? That’s because they are made from concrete and aluminum. You don’t need to worry about them being damaged by weather conditions or broken by vandals. They can stand up to anything!

Lighting Options for Channel Letter Signs

There are three primary types of channel letter signs, each with its own set of advantages and disadvantages: 

1. Front Lit 

Front-lit channel letters have a light source behind each letter. This makes them highly visible at night and in any weather, which is why they are so effective as business signs. 

2. Back Lit

Back-lit signs have one light behind each entire word or line of text. This creates a bright, clear, and bold look that is easy to read from both close up and far away. 

3. Combination

Combination letter signs combine front-lit and back-lit technology. The letters are lit from behind by LED lights, while lightboxes placed on either side of each letter create an illuminated border around them. 

Contact us today at Excel Signworks for all your channel letter sign needs!


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