Retail signs are an industry standard for any effective retail business. They offer product information, inform customers of events, and tell customers about the company. They are a proven way to advertise to customers and can be used in a variety of ways. Following are great ways on how to have a retail sales year you’re not ashamed of.
- Include Holidays In Your Signs
Celebrate your holidays and show holiday spirit with holiday-themed signs. This is a great way to promote holiday focused sales and promotions. Window clings are the ideal way of putting decorations on your windows because they can be customized to the shape of snowflakes and Christmas bulbs, or any other decorations, and can easily cling to the window.
- Include Store Hours
Any professional business should always display the store hours. Your store hours let customers know when you are accessible and trust that you are available when they need you. No matter if you are offering a product or a service, make sure your customers know when they can rely on you to be there. Business hours are typically done using white vinyl lettering because it is the most visible and traditional looking sign. Be careful when designing your sign, and make sure the text is large enough to read.
- Highlight Your Grand Openings
A brand new store needs to grab attention in a big way. Giant grand opening banners are a great way to get your new business noticed. Bold and bright colors with large readable text are the best way to design a grand opening banner. Make sure your banner includes your company name and an image or text line that shows what you offer.
- Use Product Images
The best way to market your store and advertise your products is to place your products where everyone can see them. The best way of doing this is using product images. However, when adding your products, make sure they are simple and easy to see. Simple signs have a much better impact than something that is over-cluttered.
Contact the Pros
The key to retail signage is to create a sign that is impactful but not overwhelming. Keep your message simple and to the point, and use your designs to build your brand while pulling in new customers. A professional sign lets customers know that you are an honest, trusted, and professional business.
For more information on how to have a retail sales year that you’re not ashamed of using retail signs, contact us at Excel Signworks.