The Most Important Sign for Your New Business: Exterior Logo Signs

Your exterior logo signs will be the first thing people see when they approach your building, and it’s important to choose this sign wisely. Exterior logos may come in a variety of shapes and sizes, but the three most popular options are logo pole signs, logo building signs, and logo monument signs. Logo building signs are attached to the side of your building, while logo pole signs and monument signs are detached in front of your building. All three types of exterior signs can get your brand out there, but their differences should determine how you use them in your sign strategy to attract customers to your business.

Exterior Pole Signs

Pole signs are the most commonly used type of exterior sign due to their quick and affordable installation. These signs are perfect if your business doesn’t have a dedicated building. They can also be installed on buildings that are not designed with signage in mind, such as residential complexes or hotels. They can be placed just about anywhere you need them – streets, highways, or even train stations – and they’re usually seen by many passersby every day.

Exterior Building Logo Signs

Exterior sign
Exterior logos may come in a variety of shapes and sizes

When you are considering exterior building signs, having your logo placed directly on your building makes quite the statement!   Having a sign mounted to the side of your business might make more sense if you have a lot of other signage around your location. It is important that the colors and style of your logo sign work well with the colors and design of your storefront.

Monument Signs

Exterior monument signs are the most common type of outdoor sign you’ll see on businesses, and their size and placement often influences how well a company does. Monument signs work especially well for retail stores that need to attract passersby from busy streets. Not only is it highly visible, but it’s also easy to read from far distances. A good sign design will entice people off the street and into your store while effectively advertising your business.

Which Style Works Best at My Location

Pole signs are great for businesses that need to draw in customers from the street, as they require little space and can be seen from a distance. You may not want pole signs if you have space constraints or you are in an area where pole signage is not permitted. Monument signs work well in high-traffic areas with a lot of foot traffic, such as on a shopping mall promenade. Keep in mind that it’s illegal to put up monument signs on private property without consent of the owner.

Find A Local Company You Can Trust

Your exterior logo sign is the most important sign you have to give your company a strong foundation. There are many styles of exterior logo signs to choose from depending on the message and style your brand needs, but Excel Signworks has years of experience to help you create just what you’re looking for at an affordable price.

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