Signs are an extremely common marketing tool, and you’ll likely encounter them at nearly every event you attend or promotion you participate in. Whether it’s an event sign, lobby sign, door sign, poster, or banner – signs are everywhere because they get results! Signs are great for events and promotions because they give your business an opportunity to stand out from the crowd. They’re even better when customized with your brand voice that connects to your audience and personalizes the experience! Let’s look at some of the various types of event signs you may come across and why they matter so much.
Different Types of Signage at Events
Events are all about creating a memorable experience for your guests. And one of the most important ways to do that is through signage. Custom event signs can help you create a unique atmosphere that speaks to your brand and connects with your audience. Plus, they can help boost foot traffic and make your event more successful. Here are three different types of signage you should consider for your next event:
Pylon Signs
Pylon signs are a type of freestanding sign that is often used to mark the entrance to an event or property. They are also used to direct traffic and give information about an event. Pylon signs are a great way to make your event stand out and attract attention.
Directional and Wayfinding Signs
Directional signs help guests find their way to your event, while wayfinding signs help them navigate once they’re inside. Both are essential for making sure your event goes off without a hitch.
Banner Stands
A banner stand is a great way to draw attention to your event. They are easy to set up and take down, and can be used indoors or outdoors. Plus, they are a great way to promote your brand or message.
Designing Your Own Signage
When you’re creating your own signage, it’s important to keep all signs consistent with your brand. This means using the same colors, fonts, and overall aesthetic. Working with a professional sign company like Excel Signworks can help ensure that your signs are high quality and reflect your brand well. Custom event signs can also add a personal touch to your event that will make it more memorable for attendees.