To increase sales in your store, you need to persuade your customers to make purchases. This involves drawing their attention to your products. One of the best strategies to do this is by using emotional selling signs.
For you to make an emotional sale and get your customers to spend more, it’s important to ask yourself the following questions:
- What emotion does my product give to customers?
- What emotion are the customers looking to receive from this purchase?
Your retail store signage must be creatively designed with the ability to appeal to the customers’ needs, feelings, and dreams. The messages on your store signs should trigger their response. Here are some ways to sell customers a new identity using emotional selling signs.
- Bright and Colorful Signs
Most customers choose their purchases based on subconscious emotions hence it’s important to appeal to their emotions when choosing the appropriate signage for your retail store. Using bright and colorful signs to point to a particular sale is an effective way to direct your customers to spend money when they walk into your store.
- Use of Images
Using images on your retail store signs is extremely effective in conveying strong emotions with little effort. For instance, a store that sells diapers can use wall signage with images of happy babies or smiling children. This creates an emotional imagery that motivates customers to make a purchase.
- Engaging the Customer’s Thought Process
This involves playing on words or asking your customers a question that will make them think long and hard allowing the information regarding their purchase to sink in. Thought provoking signage will have an impact on the customer’s buying decision by creating long lasting thoughts in the customer’s mind that could actually convince them to make another trip back to your retail store.
How to Place Emotional Retail Signage
In order to attract your customer’s attention with emotional retail signage, it is imperative to have the signage properly placed. Avoid too much signage that can end up confusing your customers which may result in decreased sales. Too many signs will compete for your customer’s attention thereby distracting them from the message you are trying to convey.
It is also vital to arrange your retail signage in a way that other signs are visible from any angle. A proper signage system is required for easy placement of signs in order to achieve the desired results.