During election season, you cannot drive down the street without seeing a yard sign supporting a local candidate or cause.
Those political signs know what it is all about, though.
In fact, one study found that yard signs have enough influence to swing an election.
So, if you plan to run for office, using yard signs might be what helps you win.
How to Design Yard Signs for Your Campaign
Campaigns go through endless advertisements and marketing campaigns. However, the most important consideration is your yard sign. You can promote awareness about your upcoming election, but also what you stand for.
A single sign can boost your chances of winning, but only when you take the time to design it just right.
Embrace the Psychology of Color
Color does more than catching the eye or telling people which party you belong to – it influences feelings and emotions.
Naturally, you want colors from your respective party in the sign, but you must play off the psychology of color, too. When you are competing with other party signs on the same street, your blue or red sign blends in with everyone else.
So, don’t worry about party colors. Instead, pick colors that convey something.
Yellow sparks feelings of joy, while orange offers vigilance. Green promotes creativity, while white leads to boredom.
Research how colors influence emotions. Then, look for color schemes that align with your political values.
Consider the Campaign Budget
If the budget doesn’t allow for a unique sign or added colors, you might want to pull funds from another area so that yard signs aren’t limited.
Naturally, you have a campaign budget to stick with, but remember that yard signs are extremely effective forms of advertisement. So, look for areas where you can slip away a few dollars to put towards signage.
Go for Durable
Yard signs typically go up a few months before the election and arrive in abundance the 30 days before voting.
So, you need a heavy-duty sign that can stay up with the competition regardless of weather. Plastic corrugated board (known as Coroplast) offers durability and is affordable. However, plastic coated cardboard is equally durable, but is on the higher end of the budget.
For road signs with massive exposure, consider ordering a thicker material with heavy-duty stakes. For yard signs on supporters’ lawns, you can use the cheaper alternative.
Get Custom Designed Yard Signs from the Professionals
Ensure a successful campaign and bring awareness to your personal brand with a yard sign designed by Excel Signworks. Our team understands the competition you have, and we know what it takes to make a sign stand out.
When you work with our graphic designers, we get to know your constituents and help you find a balance of color and text that promotes your campaign until the last ballot is cast.
Order your campaign yard signs today by calling us at 412-337-2966 or ask us a question online.