Did you know that more than half of all small business owners identify business signage as the most effective advertising strategy? This is according to a national survey by FedEx Office. This cements the pivotal role played by business signs. When you are looking to create the most enticing and grabbing sign, there are several things to keep in mind.
The Signage Must Be Readable
Before looking at how beautiful your business signage is, potential customers need to see and read it first. Therefore, readability becomes a fundamental factor. The larger the letters of your sign, the more legible they will be to prospects. Therefore, the overall size of your sign will also come into play. See how readable the signage is from 100 feet, and so on. Ultimately, you must have a clear, visible and readable sign.
You Cannot Go Wrong With Color
For any trademark or logo, color is a signature that boosts recognition. In light of this, you must incorporate color into your business sign for a bigger impact. Choose a color that speaks to your brand.
Also, go with an inviting color that is not mundane. Dull colors are hard to get excited over. Therefore, draw in people with something crisp and delightful; a happy, positive color.
Impress With Overall Layout and Design
The most compelling sign for your business is one that sports an impressive design and layout. Some businesses choose to go the simplistic route. There is no harm in implementing a daring design that will turn heads. In fact, you want people to stop and think about your sign and business.
Employing a creative design and layout is the way to go. However, avoid complicating your signage; prospects do not want to overthink it.
Communicate Using Concise Trigger Language
Your signage should have attractive and inviting content. These trigger words should call people to action. Therefore, avoid being wordy or giving irrelevant information. Inform people what you are offering and propose the value therein. Using limited words, show people what you’re offering and why they should care about it.
Consulting a Professional Makes All the Difference
Creating outstanding signs for your business is an art. To this end, there are professionals who live for this. Consulting them ensures that you do things professionally.